If you’ve ever found yourself struggling to make headway in the world of Amazon selling, you’re not alone. The internet is brimming with strategies, from retail arbitrage to private labeling. Each method had its own set of challenges, but you can never really find that sweet spot where you could scale your business without feeling overwhelmed.
That’s where The Wholesale Formula comes in. The Wholesale Formula or TWF is an online training program that teaches you how to build, automate, and grow your Amazon business using a strategy called Reverse Sourcing Wholesale.
It promises to take you step-by-step through everything—from scouting profitable products to managing inventory efficiently—so you can build a sustainable Amazon business.
But is it worth the investment? The answer is a resounding YES!
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What Is The Wholesale Formula?
The Wholesale Formula is a comprehensive online training program created by Dan Meadors and Dylan Frost. It’s designed to help Amazon sellers, whether beginners or experienced, learn how to build a scalable and sustainable business using a unique strategy called Reverse Sourcing Wholesale.
This approach focuses on identifying and partnering with existing brands to sell their products on Amazon, instead of creating private label products or hunting for retail arbitrage deals.
Dan Meadors and Dylan Frost
Dan Meadors and Dylan Frost are the masterminds behind TWF. They started their Amazon journey back in 2011, initially using retail arbitrage to make sales. However, they soon realized that the arbitrage model wasn’t sustainable for scaling their business.
Through trial and error, they developed the Reverse Sourcing Wholesale strategy, which eventually led to their massive success. Today, they have generated millions of dollars in sales and have helped thousands of students achieve similar success through The Wholesale Formula.
What’s Included in The Wholesale Formula?
The course consists of six main modules, each packed with step-by-step video training that guide you through every aspect of building and growing your Amazon business. Here’s a quick overview of what’s included:
- Brand New Video Trainings: Six modules of video content that cover everything from scouting products to managing inventory and scaling your business.
- The Resource Vault: A collection of the best resources, shortcuts, and processes for succeeding in the eCommerce industry.
- Business Owner’s Playbook: A course focused on teaching you how to think like a business owner, including how to automate and scale your business.
- Community and Coaching: 60-day access to TWF’s Coaching Support Community and live video coaching sessions with TWF experts, who are all successful Amazon sellers themselves.
- Scouting Methods: Proprietary scouting techniques like Amazon Filtering, Smart Scouting, and Advanced Smart Scouting to help you find profitable products quickly.
- Templates & Resources: Email templates, communication templates, checklists, spreadsheets, and other tools that make the process easier.
- Lifetime Updates: Access to future updates as Dan and Dylan continue to refine their methods and discover new strategies.
Reverse Sourcing Wholesale Explained
Reverse Sourcing Wholesale is the foundation of The Wholesale Formula. Unlike traditional wholesale, where you typically buy products in bulk and hope they sell, Reverse Sourcing Wholesale is a strategic approach that focuses on finding established products already performing well on Amazon and partnering directly with the brands to become an authorized seller.
This approach eliminates many of the risks associated with other Amazon selling methods like private labeling or retail arbitrage. It allows you to leverage existing demand for proven products, which means less guesswork and more opportunities for success.
The key to Reverse Sourcing Wholesale is finding gaps in the market—products that are already doing well but lack enough quality sellers to maximize their potential. By positioning yourself as a valuable partner to these brands, you can secure exclusive agreements to sell their products on Amazon, giving you a competitive edge without the need to develop new products or invest heavily in advertising.
Why You Need to Take The Wholesale Formula Course
You’ve probably faced many of the common struggles that come with trying to make a profit on Amazon. Retail arbitrage can be time-consuming, with endless hours spent searching for products that might not even sell. Private labeling, on the other hand, involves a lot of upfront investment and risk—you have to create your own product, invest in manufacturing, and hope it catches on with consumers.
TWF helps you bypass many of the obstacles associated with retail arbitrage and private label by teaching you how to leverage existing brands and proven products. The course gives you a blueprint for finding products that are already successful on Amazon and establishing relationships with the brand owners to become an authorized seller. This means less guesswork and less risk, as you’re working with products that already have market demand.
How TWF Helps
One of the most appealing aspects of TWF is that it helps you automate and grow your business. Instead of spending countless hours hunting for new products, TWF teaches you how to build a system that brings product opportunities to you. Their scouting methods, like Smart Scouting and Amazon Filtering, help you identify profitable products faster. Plus, the templates and resources provided by TWF make it easy to reach out to brand owners and secure deals.
Another significant benefit is the community and coaching support. The TWF Coaching Support Community is a game-changer because it gives you access to experts who have already achieved success using the same methods. The live coaching sessions offer invaluable insights and allow you to ask questions as you work through the program. Knowing that you have support every step of the way made a huge difference in my confidence and motivation.
The Promise of TWF: Automation, Growth, and Finding the Right Products
The promise of The Wholesale Formula is simple: it provides a step-by-step system that helps you automate your Amazon business, grow your sales, and find the right products without the hassle of creating new ones from scratch. By using the Reverse Sourcing Wholesale strategy, you’re able to tap into the potential of established products and brands, giving you a head start that other methods simply can’t offer.
The course isn’t just about finding products—it’s about building a business that can scale. TWF gives you the tools to think like a business owner, automate processes, and focus on growth. Whether it’s leveraging virtual assistants to handle day-to-day tasks or using scouting software to quickly identify opportunities, TWF equips you with everything you need to take your Amazon business to the next level.
Breaking Down The Wholesale Formula Modules
Module 1: Getting Started
The first module is all about setting a strong foundation for your Amazon business. It provides an overview of the Reverse Sourcing Wholesale model and guides you through the process of setting up your Amazon FBA account.
For beginners, this module is incredibly helpful as it walks you through each step, making sure you understand how to navigate Amazon’s requirements and get everything up and running smoothly. The key takeaway from Module 1 is that it sets you up for success right from the start, ensuring you have a clear understanding of the system you’re about to implement.
Module 2: Product Analysis
Module 2 dives deep into the process of analyzing products on Amazon to determine which ones are worth pursuing. You’ll learn about the Buy Box, sales rank, competition, and other key metrics that are crucial for picking winning products.
This module takes the guesswork out of the equation by giving you a clear framework to evaluate products and make informed decisions. By understanding these metrics, you’ll be able to confidently choose products that have a high likelihood of success.
Module 3: Scouting
In this module, you’ll learn about TWF’s Scouting and Sourcing system, which includes proprietary methods like Smart Scouting and Leaf Sourcing. These techniques help you identify profitable products quickly and efficiently.
Smart Scouting leverages Amazon’s data to filter and find wholesale-friendly products, while Leaf Sourcing helps you dig deeper into product categories to uncover hidden opportunities. This module is key to finding the best products without spending countless hours searching manually.
Module 4: Value Propositions
Module 4 focuses on making yourself attractive to brand owners. To secure wholesale deals, you need to stand out from other sellers, and this module teaches you exactly how to do that. You’ll learn how to craft value propositions that demonstrate why you’re the ideal partner for these brands.
One of the key elements here is building a professional website that conveys trust and authority—something that brand owners look for when deciding who to work with. This module gives you the tools to build that killer website and present yourself as a valuable asset to potential partners.
Module 5: Sourcing
Module 5 is all about sourcing products and contacting brand owners. You’ll learn how to effectively reach out to brands, open wholesale accounts, and negotiate terms that work for both parties.
This module also covers inventory management, helping you ensure that you never run out of stock and can fulfill orders smoothly. Negotiation is a crucial part of the sourcing process, and this module provides you with tips and strategies to secure the best possible deals.
Module 6: Operating
The final module covers the day-to-day operations of your Amazon business. It focuses on managing inventory, scaling up, and keeping everything automated so you can focus on growth. You’ll learn how to set up systems that keep your business running smoothly with minimal manual intervention.
This module is all about making your business sustainable and scalable, so you can continue to grow without getting bogged down in the daily grind.
The Bonuses: Are They Worth It?
Bonus 1: SmartScout & Rapid Product Analyzer
One of the standout bonuses of The Wholesale Formula is the SmartScout and Rapid Product Analyzer. SmartScout is a powerful tool that allows you to filter Amazon’s entire product catalog in seconds, helping you discover hidden wholesale-friendly products that have the potential to generate significant profits.
Rapid Product Analyzer, a Chrome extension, further enhances your product research by automating TWF’s proprietary 4-point check formula, making it easier to evaluate opportunities.
In my experience, SmartScout was a game-changer. It streamlined product research, cutting down the time it took to identify viable products. The ability to see advanced metrics and filter results efficiently help focus only on the best opportunities, which makes the sourcing process a lot smoother.
Bonus 2: Done For You Wholesaler Site
The Done For You Wholesaler Site is another valuable bonus that TWF offers. Having a professional website is crucial for establishing credibility with brand owners, and this bonus takes care of that for you. TWF builds a polished, professional-looking website that says all the right things to impress potential partners.
This bonus is particularly helpful in securing deals faster. When you start reaching out to brand owners, having a ready-to-go website will help establish trust right away. It’ll make you look more established, and you’ll see a significant improvement in your response rate after you start using the site.
Bonus 3: Listing Level Up & Keyword Radar
Listing optimization is one of the most important aspects of selling on Amazon, and this bonus is designed to help you do just that. The Listing Level Up and Keyword Radar training shows you how to optimize product listings to improve visibility and conversion rates. The insights into using “un-obvious” keywords that competitors were missing will transform your listing strategy and directly impact sales.
Bonus 4: Brand Bait Template
The Brand Bait Template is a simple but effective tool that helps you create a custom report to present to brand owners. This report highlights the value you can bring to the table and helps build trust with brand owners, making them more likely to partner with you. This bonus will save you a lot of time, as you won’t have to create proposals from scratch—everything is ready to go.
Other Bonuses: 5,000 Products in 136 Minutes, Compulsive Success, The Whale Bonus
- 5,000 Products in 136 Minutes: This bonus is a detailed interview that shows how Dan and Dylan were able to sell thousands of units quickly. It offers insights into an influencer strategy they used, which I found helpful for understanding how to move products fast.
- Compulsive Success: This bonus may seem a bit unconventional—it’s a set of audio tracks designed to help you stay motivated and in the right mindset. These tracks are a great addition, especially during times when you need an extra boost of confidence.
- The Whale Bonus: This bonus includes a breakdown of how Dan and Dylan landed one of their top accounts, worth millions in profit. It’s a rare, behind-the-scenes look at their approach to landing a major wholesale deal. The insights into their negotiation and value propositions were incredibly helpful for me.
Pros and Cons of The Wholesale Formula
Pros
- In-depth training with lifetime updates: The training is comprehensive, and the fact that you get lifetime updates ensures you’re always in the loop as strategies evolve.
- Community support and coaching: Having access to experienced coaches and a supportive community made all the difference in my journey.
- Access to tools that simplify scouting and sourcing: Tools like SmartScout and the templates provided save a lot of time and make the process more efficient.
Cons
- Expensive upfront cost: At $2,997, the course is not cheap, and the cost may be a barrier for some people.
- Need additional capital for inventory: Besides the course cost, you’ll also need money to invest in inventory, which can be challenging for some.
- Steep learning curve for complete beginners: If you’re new to Amazon, the learning curve can be steep, and it may take time to get comfortable with all the concepts.
FAQs
Is The Wholesale Formula worth the money?
If you’re serious about building a sustainable Amazon business and willing to invest the time and money, I believe TWF is worth it. The training, support, and tools provided make it a solid investment.
Can I take TWF if I live outside the USA?
Yes, many students are based in other countries, and they still successfully sell on Amazon.com. You can work with US suppliers and ship stock to US FBA warehouses without ever setting foot in the USA.
How much do I need to invest in inventory after buying TWF?
In addition to the course fee, you’ll need at least $500–$2,000 to get started with inventory. The amount depends on the products you choose and the deals you negotiate with suppliers.
Can I get a refund if TWF isn’t for me?
Yes, The Wholesale Formula offers a 30-day money-back guarantee. If you’re not satisfied with the course for any reason, you can get a full refund within the first 30 days.
Is The Wholesale Formula Right for You?
After going through The Wholesale Formula, my honest opinion is that it’s one of the most comprehensive Amazon wholesale courses available. It provides you with everything you need—from the training modules to the community support, to the tools and bonuses—to build a successful Amazon business.
If you’re willing to put in the work and have the necessary capital for inventory, I truly believe this course can be a game-changer for your Amazon journey.
However, it’s important to understand that TWF is not a “get rich quick” scheme. It requires time, effort, and investment. If you’re not prepared to commit to the learning process or if you’re on a very tight budget, this might not be the right course for you at the moment.
Enrollment for The Wholesale Formula is closing soon, and if you’re interested, now’s the time to act. Click the link below to watch the Webinar Replay or enroll in TWF before the cart closes. Remember, the exclusive bonuses I mentioned are only available for a limited time, so don’t miss out.
